Afterpay Data Reveals 97% of ANZ Customers Paid Off Black Friday Cyber Monday Purchases Early or On Time, Demonstrating Responsible Spending During Peak Shopping Season

Strong payment performance underscores how Pay-in-4 empowers consumers to shop responsibly without interest or hidden fees

DISTRIBUTED-WORK-MODEL/SYDNEY, January 16, 2026 – Afterpay, a leading global fintech company and pioneer of the Buy Now, Pay Later (BNPL) movement, today announced that 97% of its ANZ Pay-in-4 customers who shopped during the 2025 Black Friday and Cyber Monday period paid off their purchases early or on time. The data reflects a broader trend of consumers using Afterpay as a tool to manage holiday spending responsibly – without the burden of interest charges or revolving debt that often accompany traditional credit card purchases.

“This data is a testament to the discipline and financial responsibility of our customers,” said Katrina Konstas, Country Manager, Afterpay ANZ “During the holidays – a time when spending pressures are at their highest – our customers demonstrated that they can shop confidently and pay responsibly. Afterpay isn’t just about flexibility; it’s about empowering people to make smarter spending decisions without the hidden costs and stress that come with traditional credit cards.”

How Afterpay Enables Responsible Spending

Afterpay’s Pay-in-4 is built with multiple safeguards designed to encourage responsible spending:

• Low Initial Spending Limits: New customers start with modest spending limits that increase only with a demonstrated history of on-time payments, preventing over-extension.
• Automatic Account Pause on Missed Payments: If a customer misses a payment, their account is paused to prevent further spending and the accumulation of debt—a stark contrast to credit cards that allow continued spending even when balances go unpaid.
• Soft Credit Checks: Afterpay uses soft credit checks to ensure customers are spending within their means, without the hard inquiries that damage credit scores.
• Financial Hardship Policy: For customers facing unexpected difficulties, Afterpay offers flexible payment arrangements without additional fees, recognizing that life happens.
• Transparent Payment Reminders: Customers receive SMS and email reminders before each payment is due, helping them stay on track and avoid late fees.

The result: 97%  of Afterpay installments are paid on time, and 98% of Pay-in-4 purchases incur no late fees as of Q3 2025—a performance that far exceeds typical credit card metrics.

A Shift Away from Credit Card Debt

The holiday data aligns with broader consumer trends showing a movement away from traditional credit. Research shows that 40% of Afterpay users specifically cite the service as a way to avoid high-interest credit card debt, while 54% report that Afterpay reduces the stress of large expenses. More than one-third of Afterpay customers have reduced or eliminated their credit card usage in favor of BNPL services.

“The holiday season is when financial stress peaks for many Aussies and Kiwis,” Konstas added. “Our customers’ ability to pay off their purchases on time shows that when given a responsible alternative to traditional credit cards, people choose to spend wisely. That’s something we’re proud to enable.”

About Afterpay

Afterpay is transforming the way we pay by allowing eligible shoppers to buy products immediately and pay over time – enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: XYZ).