Managing Menopause Costs Women £1,800 Per Year

• Women experiencing perimenopause and menopause symptoms are making significant investments in products each year to help alleviate symptoms1

• Most popular products are vitamins, supplements and hormone support

• Clearpay reports sales increase of Omega-3 fish oil, evening primrose oil and red clover – popular oils and supplements to manage menopausal symptoms2 

DISTRIBUTED-WORK-MODEL/LONDON, March 3, 2025 – Women experiencing perimenopause and menopause are spending thousands on products to combat symptoms such as fatigue, hot flushes and issues with memory and concentration.

Clearpay, a leader in Buy Now, Pay Later (BNPL),  conducted a new study of 2,000 women who have experienced perimenopause and menopause symptoms to understand the personal cost to managing this life stage. It found women spend £1,800 a year on average on products such as vitamins and minerals (76%), supplements (52%) and hormone support (40%). 

The most expensive products purchased are skincare treatments (£244) and skincare products (£179). Women also spend £147 each year on supplements, £120 on vitamins and minerals, and £105 on hormone support.

 Clearpay’s own numbers show year-on-year growth in healthcare and wellness products. A comparison of 2023 and 2024 sales data reveals a 156% rise in Omega-3 fish oil, 150% increase in calcium products, 92% uplift in primrose oil and 20% rise in red clover.2

The study also found that a quarter of women (25%) are turning to sleep aids, including aromatherapy, weighted blankets and sleep trackers, to alleviate symptoms such as night sweats and fatigue. Clearpay sales data shows year-on-year increases in sales of sleep trackers (+303%), aromatherapy (+263%) and weighted blankets (32%).2

 Nearly half (49%) of women are spending on these products to make them feel better, and 34% said it’s because friends and family recommended them for support. Additionally, nearly three in 10 (29%) women report feeling overwhelmed and stressed while navigating menopause and the associated expenses. Nearly a quarter (24%) struggle to find a trusted source of information about suitable products.

 Clearpay’s Consumer Insights Psychologist, Shakaila Forbes-Bell, commented: “While the effects of perimenopause and menopause are unique to each woman, this stage of life is a universal experience, which for some, will give a feeling of losing control, potentially leading to emotional exhaustion and worsening symptoms. 

“It’s clear from our research that women are prepared to invest significantly in solutions designed specifically to help them navigate this time. By researching and purchasing effective products to manage symptoms, women are regaining a sense of control, providing them with increased resilience and a greater sense of life satisfaction.”

ENDS

About the research

1. Clearpay commissioned OnePoll to conduct a survey amongst 2000 UK females who have experienced perimenopause or menopause symptoms. The research was carried out between 4 – 14 February 2025.  OnePoll is a MRS Company Partner.
2. Based on Clearpay sales data comparing sales from January – December in 2023 and 2024

 

About Clearpay (Afterpay Limited)  

Clearpay is transforming the way we pay by allowing anyone to buy products immediately and pay over time – enabling simple, transparent, and responsible spending. We are on a mission to power an economy in which everyone wins. 

Clearpay is known as Afterpay outside the UK and is available in Australia, Canada, New Zealand, and the United States. It is offered by thousands of the world’s favourite retailers and used by millions of active global customers. Clearpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).

Five facts about Clearpay: 

• The service is completely free for customers who pay on time
• If a customer misses a payment, their account is paused so that they cannot accrue more debt or fall into revolving debt
• Capped late fees apply for late payment instalments
• Globally, 90% of Clearpay transactions are made with a debit card 
• Globally, over the 12 months ended December 2023, 95% of instalments were paid on time and 98% of purchases incurred no late fees